2020 marked the tipping point for digital marketing with it becoming an integral part of every businesses marketing strategy
In a pandemic hit world, focusing on building online presence was crucial.
Given the changing dynamics of the industry, marketers shed their archaic marketing methods, and therefore enabled brands to build on a larger entity, within a growing consumer base as well
From clothes to groceries, digital space became the answer to all sorts of industry types.
The entire digital marketing services effort helping reach new prospects, especially with the massive competition in the respective domain or segment.
With the lockdown, many players started struggling to capture the market or where buyers have minimal purchase counts and surely impacted revenue fall.
But traffic on the internet was high so much so that streaming channels has to reduce their video quality to accommodate different internet users. This was also a clear sign of the this space booming.
With this sudden change and adapting to new methods, brands are now taking their online presence more seriously. Hence, there is more investment for product and brand awareness though all channels such as SEO, advertising, and content marketing.
Here are some benefits of digital marketing:
- Global Reach
- Cost effective
- Quantifiable results
- Higher conversion rates
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