2020 has been a difficult year in many ways and it has been no different for digital marketing company. From social behavior, to how we work and how large scale companies operate – things changed. Through this journey migrating to a digital environment became the only viable option to stay in the game for many businesses. This transition has greatly impacted the digital marketing strategies and the trends for 2021 as well.
The forecast for, at least the first quarter of 2021 is going to be about more and more companies transitioning to online. This “new normal” is going to be a life saver for businesses to stay afloat, gain new customers, and also retain current ones to generate revenue and profitability.
The upcoming trends can prove to be the best bet for your business’s marketing buck:
1. Social Media to engage and retain your audience: Businesses should be prepared to dedicate more resources to social media in 2021. During the COVID-19 pandemic, marketers increasingly made customer retention a priority and this is a trend that will continue well into 2021. The pandemic has dramatically increased the amount of time people spend on social media which includes how they research products, brands, and organizations. This consumer shift is predicted to create new opportunities for marketers to increase their reach with new audiences and re-engage with long-time customers as well. If you or your digital marketing company has been putting off adding social media services to your marketing, now’s the time.
2. Improved communication: According to a report by McKinsey, the availability of products and services is the number one reason customers are switching their brand allegiance but another key factor is how business’s communicate. Timely communication in 2021 is of paramount importance.
3. The Power Of Voice Search: Voice search is currently not a part of Google’s algorithm; but, it is still dictating the 2021 search results. Voice search queries often yield different results than if the user had typed in a text-based search. For SEO, it’s a good idea for businesses to be up with voice search components for their consumers who are adapting and switching over to this medium.
4. Interactive Content: Adding interactive elements to the website or social media is a great way to provide value for visitors, and get them to engage with your brand. Offering value to your visitors while also learning more about them based on the data through analytics can help you refine your personas and offer-targeting. Interactive marketing could be assessments, quizzes, games, polls, interactive videos, surveys, and contests.
While these digital marketing trends don’t represent a complete list, it is still a start when planning your 2021 marketing strategy. As a digital marketing agency it is important to keep adding more personalized and interactive content, and improve the engagement within their customer-facing teams while keeping a check on the pattern and trends of the year.
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