We’ve all heard SEO, but what is local SEO – any clues?
Local SEO is the practice of increasing visibility of physical locations in search results. It helps generate high-quality traffic and drive conversions for local business. It can also help you compete with bigger brands and stay relevant.
A local SEO digital strategy is more like a journey from trailhead to setting up camp. It’s challenging but opens up to some amazing opportunities!
But why should it matter?
As of 2020, Google’s global search engine market share was 92.06%. That’s a big number of local searches done each day. A statistic like this makes it clear how prominence in Google’s local search engine results can drive business. So well, it should matter!
But while Google is the most known for local SEO, we also have YouTube, Instagram, Pinterest, Bing, Yahoo and many more.
These are all your local directories that give their own knowledge graph in search results.
Every local SEO strategy has a set of unique ranking signals, which include:
- The location the person is searching from
- NAP citations
- Google My Business listing
- Keywords used
- Sentiment of online reviews
- Keywords used
- Check-ins at the location
- Shares on social media
- Google Maps rating
Optimizing your local SEO strategy implies higher traffic, leads, and conversions. Think of it as a more focused strategy to help you stand out and compete more effectively against other brands.
By focusing on specific local-SEO you can optimize your brand for broader keywords search and rely on brand recognition, instead of value propositions, to bring in traffic.
SEO in Digital Marketing adapts and changes quite rapidly and you can never know when Google has new features on its SERPs for local searches. This is why it is essential to always stay on top of local SEO.
Implementing the above mentioned Local Seo Strategy 2021 highlighted actionable items can ensure that your business doesn’t just take advantage of lucrative local searches but, also has a solid foundation whenever these new SEO features are introduced. Get in touch today if you’re struggling with it or don’t have the bandwidth for it.
For More: Digital Marketing Trends of 2021