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Pyaar Ki Tasty Kahaniyan – Case Study

Come Valentine’s Day and we’ve got campaigns and more campaigns and even more!

Our client Nourish from the house of B L Agro Industries wanted one too. And so we delivered ‘Pyaar Ki Tasty Kahaniyaan’ – A Valentine’s Day campaign about FOOD.

After all, its food we love –don’t we?!

So yeah, we did a video campaign and Valentine’s Day contest where we got users from all across to come together and share their Food Stories of Love with our audience.

Where all did we promote this social media marketing platforms:

  • Facebook
  • Twitter
  • Instagram
  • We even leveraged on the influencer community to keep the buzz going.

What numbers did we achieve?

  1. We ranked number 2 on Twitter for almost 4 hours – A big deal yeah!
  2. Digital engagement in real time with a reach of 48 31 181
  3. User Interactions of 45000 + on FB LIVE session
  4. Found the most loved food story

And what did we learn?

Food is an emotion – its memories – it’s craft and it’s- pure love. And that exactly what we gauged upon. Our client was happy… We, we were just hungry.

Kidding. We were thrilled, we learnt so much about people, what triggers those above said emotions, the analytics, and the rising numbers.

Make sure you watch the in depth concept case study shared. We’ve worked hard.

 

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