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How do Digital Marketing Agencies Work?

Digital marketing has come a long way from producing simple advertisements to reaching target audiences and making business conversions. Different mediums, techniques and innovations have changed the protocol of digital marketing. There are now hundreds of digital marketing agencies in fierce competition to provide the best service to brands in reaching their customers. They are those who create future rulers of the market. They put their heart and soul into building the brand. Have you ever thought about what modus operandi help them achieve their goal? Let us find out.

Research

An agency’s research starts from the very day they are hired for the project. Initially, they thoroughly investigate what the brand is about, its work ethics, how does it add value to its customers, etc. They gain insights about the company they are providing the service to and who their target audiences are. They also learn about the brand’s competitors and get an idea of the standard they need to operate in.

Digital Marketing strategy

Answering each of the above questions helps the agency understand the expectations from the brand and help them plan a strategy to serve them better. They put together a content strategy, channels to promote the content on, estimated reach and the marketing strategy. This plan is marked for specific timelines to achieve the goals in a specified time. A specific marketing plan enhances workflow and productivity.

Content creation

The project starts with the message that the brand wants to convey to the customers. It can be brand awareness, offers, the announcement of seminars, product launch, improving customer relationships, increasing the reach focused to the target audience, market insights…, etc. The brand clarifies what they want from the agency so that the agency chalks out a plan accordingly. The content marketing service required by the brand can be blog content, website content, Email marketing, social media marketing posts, digital advertisements and more. Since it builds the body of the digital platform that the customers will first interact with, they are very particular about every detail, tone, catchy visuals…, etc. The agency designs content that reflects the brand vision. 

Design & Development

The next step is designing the marketing project according to the requirements of the brand. There are usually three primary digital segments of business that these brands want to focus on to reach their target customers and encourage them to buy their products & services- The website, the blog and the app. For this, digital agencies build a perfect website/app that is user-friendly and entices the user to make the purchase. The transaction page, payment gateway, user comments facility on the product page, shareability of the page…, etc are made perfect for a smooth user experience. Once everything dealing with the body of the business is ready, the last and the most vital step kicks in, marketing.

Promotion

After the identities get well-defined, the next step is promotion. It is the heart-and-soul of the marketing process. If the promotion fails, even the best digital marketing agency in India will not be able to meet your brand’s goals. The more people know about the brand, the more the sales numbers. Promotion needs to be done to the relevant audience, so they land on the anticipated platforms, that is, the website or app. It is done in various ways like social media marketing, E-mail, SMS, Pay-Per-Click (Google Ads), Video marketing, Google-display-network, paid social media advertising, YouTube…, etc. You can ask for organic as well as inorganic promotions. They make sure the promotion body grabs user attention and makes users land on your website.

SEM (Search Engine Marketing)

SEO makes your website visible higher in the search engines. Organic traffic(unpaid) to your website is the ultimate goal of SEO. It boosts the reachability of the site and helps in gaining customers. If the client agrees, your agency can use the paid links to rank the site higher in the search engines. Else, various tried-and-tested SEO techniques like Keyword stuffing, content optimization, content quality, backlinks, the inclusion of video content…etc. can be applied to make the site rank high in search engines. Having a site rank higher in search ensures a good landing volume on the page and hence required traffic.

Unlike traditional marketing agencies, processes in a digital marketing agency take place much faster, making it easier to adapt to the dynamically changing user behaviour. At the end of the day, they aim to provide the best service to the brand by contributing to their revenue growth.

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