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February 10, 2018

Bail Kolhu Sunflower Oil Packaging Design

Bail Kolhu is a renowned name in Northern India especially in the Uttar Pradesh region. Their mustard oil has been a legacy product and they wanted to introduce a new segment of Sunflower Oil range.

 

Challenge:

The packaging of edible oils is a tricky one because the price of the product, although important to the consumer, tends to take a back seat when the consumer is more concerned about healthy nutrients and his or her health requirement.

Task

We at Leads BrandConnect identified and developed the optimal set on information, colour themes, typography, legal labelling and brand messaging to develop the most apt packaging design for Bail Kolhu Sunflower Oil. We did social, cultural and geographical analysis of the country’s target group. Inculcated traditional value importance into packaging design by collaborating with colours which had their unique values.

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design

  • Client

    Bail Kolhu

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