Nourish Atta Packaging
Nourish as brand focuses on making food products as the nature intended these to be, which is pure and full of nutrition. The brand is continuously investing in latest technologies for production and refining so that the food products retain most of its natural nutrients and fibre. Their vision is to implement traditional ways in mordern technology to deliver nutrition to every household in India.
Packaging matters because, at times, before a customer sees your product functioning he sees how you’ve packaged it. Countless studies have proven that packaging drives purchase intent, product satisfaction and repeat purchases. The perfection, the lustre and the design of the package is what first draws a customer to the product, especially the undecided customer.The client wanted us to create a refreshed look for his Atta product for a new premium Atta segment.
Atta is a traditionally used food item in almost all households. It is basic yet an important part of any meal. We kept the colors earthy to reflect the basic nature of the product while focusing on minimalistic designs that reflect ‘premium quality’.