Ram Kumar Agarwal & Sons Sarraf launched a new range of bridal jewellery for which they needed a design concept and execution for their outdoor advertisement.
Challenge:
There is a plethora of bridal jewellery brands in the market and we had to make our client’s range stand out so that it attracted customers of all brackets.
Task
Bridal jewellery has being a significant adornment for Indian women since ages. Our outdoor ad for the client's new product category launch focused on the idea of traditional values and familial bond alongwith modern age designs that blended with every age group.