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TATA AIG Insurance TATA AIG Insurance
October 8, 2016

TATA AIG Insurance – Ad

Tata AIG General Insurance Company Limited is an Indian general insurance company and a joint venture between the Tata Group and American International Group.



TATA AIG Insurance needed print and outdoor advertisement featuring the new Hospital Cash Policy under their Health Insurance Policy.


We designed a print & outdoor advertisement for the Health Insurance segment of TATA AIG Insurance. The language we chose was Hindi so that the message penetrated to a larger audience. The focus here was the content rather than images to make the ad more detailed and accurate for better understanding of the target audience.

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    UI/UX Design

  • Client

    TATA AIG Insurance

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