Creative
October 8, 2016TATA AIG Insurance – Ad
Tata AIG General Insurance Company Limited is an Indian general insurance company and a joint venture between the Tata Group and American International Group.
Challenges:
TATA AIG Insurance needed print and outdoor advertisement featuring the new Hospital Cash Policy under their Health Insurance Policy.
Task
We designed a print & outdoor advertisement for the Health Insurance segment of TATA AIG Insurance. The language we chose was Hindi so that the message penetrated to a larger audience. The focus here was the content rather than images to make the ad more detailed and accurate for better understanding of the target audience.