Brand Development
December 5, 2019The Blacknation Logo
The Blacknation is an upcoming fashion eCommerce startup.
Challenge:
The client approached us for a new brand identity that showcases their vision and matches the temperament of their target audience, the youth.
Task
To kickstart this project we first did a social, cultural and geographical analysis of the country’s target group. The design entailed a black and gold theme true to the name and also one that would reflect as a high end premium brand.