Pyaar Ki Tasty Kahaniyaan for Nourish
B L Agro, the fastest growing FMCG Company in India that has been over the years committed to providing quality food products to consumers through their in house brand Nourish wanted to work on a campaign for Valentine’s Day.
Focus: to expand brand awareness and brand interaction amongst new audiences especially amongst the younger generation which is now more aware and mindful about the food they consume and its quality as well.
As one of the oldest players in the market B L Agro has been a synonym for purity and quality. For a brand like this, the bigger question at hand was how to combine food & love while not coming across as a clichéd concept.
As a video production agency, we knew we had to come up with an ingenious concept and so, we started with parallels between purity of food and purity of emotions in relationships and how food becomes the binding factor in all, which is how the name ‘Pyaar Ki Tasty Kahaniyaan’ was conceptualized.
As a video production agency while getting on to a concept was the very first step. The next big step was how to get this concept to life.
We decided on curating stories. These stories were diverse and catered to a broader age bracket. For this, we began with a script, which was then mood-boarded and finally sent to production. These videos were then shared across all of the client’s digital platforms to gauge engagement. We also launched a dedicated music track for this concept which also combined the two elements – Food & Love.