New people drive traffic to your website, build brand awareness & help you increase sales. How does it happen? By staying in front of your target audience. While you would have multiple marketing strategies in place to help you do so – one thing that you’d find your digital marketing agency suggesting you would be influencer marketing. But who is an influencer anyway? An influencer is an online authority that has a good following of people who believe and listen to what they say. There could be quite many types of them:
- Blogger
- Social media personality
- Celebrity
- Industry expert
- Thought leader
- Lifestyle brand
- Spread the word about their content or brand.
- Become a spokesperson for their brand.
- Write about their brand.
- Next understand the type of influencer you’d want
- Find famous or well-known figures in your industry. For this you could set up a Google alert for industry-related terms to see who is regularly writing content about your related topics.
- Find influencers who are already promoting other stuff. They’re more likely to do it for you.
- Narrow down the influencers who have a reach to audiences you’d need for your brand.
- Their followers
- Engagement rate of followers
- Alexa Rank of website
- Quality of their content
- Niche coverage
- Influencity
- Grouphigh
- Upfluence
- Influencer and a lot many others