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How to Find The Best Influencers for Your Brand?

New people drive traffic to your website, build brand awareness with influencer marketing & help you increase sales.

How Does it Happen?

By staying in front of your target audience.

While you would have multiple marketing strategies in place to help you do so – one thing that you’d find your digital marketing agency suggesting you would be influencer marketing.

But who is an influencer anyway?

An influencer is an online authority that has a good following of people who believe and listen to what they say.

There could be quite many types of them:

  • Blogger
  • Social media personality
  • Celebrity
  • Industry expert
  • Thought leader
  • Lifestyle brand

But why them?

These influencers have huge audiences and a broad group of fans. These followers become your micro influencers. Like said when the influencer says or promotes a service or product, they listen, and pass on. This creates a highly engaged follower community who share a specific interest.

So how do you get influencers to market you?

 

As part of influencer marketing strategy brands ask influencers to:

  • Spread the word about their content or brand.
  • Become a spokesperson for their brand.
  • Write about their brand.

Okay, where can I find them?

 

First Step to that is to Know Your Goals Before you Start

  • Next understand the type of influencer you’d want
  • Find famous or well-known figures in your industry. For this you could set up a Google alert for industry-related terms to see who is regularly writing content about your related topics.
  • Find influencers who are already promoting other stuff. They’re more likely to do it for you.
  • Narrow down the influencers who have a reach to audiences you’d need for your brand.

Finally track your results.

That’s it?

Not really. You’d also have to consider influencer ranking factors such as:

  • Their followers
  • Engagement rate of followers
  • Alexa Rank of website
  • Quality of their content
  • Niche coverage

Some places you’d find a good listing of these influencers:

  • Influencity
  • Grouphigh
  • Upfluence
  • Influencer and a lot many others

Sounds a lot? Not for us. Let’s help.

Recommended: 4 Steps to take when diagnosing a spike in organic traffic

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