New people drive traffic to your website, build brand awareness with influencer marketing & help you increase sales.

How Does it Happen?

By staying in front of your target audience.

While you would have multiple marketing strategies in place to help you do so – one thing that you’d find your digital marketing agency suggesting you would be influencer marketing.

But who is an influencer anyway?

An influencer is an online authority that has a good following of people who believe and listen to what they say.

There could be quite many types of them:

• Blogger
• Social media personality
• Celebrity
• Industry expert
• Thought leader
• Lifestyle brand

But why them?

These influencers have huge audiences and a broad group of fans. These followers become your micro influencers. Like said when the influencer says or promotes a service or product, they listen, and pass on. This creates a highly engaged follower community who share a specific interest.

So how do you get influencers to market you?

As part of influencer marketing strategy brands ask influencers to:

• Spread the word about their content or brand.
• Become a spokesperson for their brand.
• Write about their brand.

Okay, where can I find them?

First Step to that is to Know Your Goals Before you Start

Next understand the type of influencer you’d want

Find famous or well-known figures in your industry. For this you could set up a Google alert for industry-related terms to see who is regularly writing content about your related topics.

Find influencers who are already promoting other stuff. They’re more likely to do it for you.

Narrow down the influencers who have a reach to audiences you’d need for your brand.

Finally track your results.

That’s it?

Not really. You’d also have to consider influencer ranking factors such as:

• Their followers
• Engagement rate of followers
• Alexa Rank of website
• Quality of their content
• Niche coverage
• Some places you’d find a good listing of these influencers:
• Influencity
• Grouphigh
• Upfluence

Influencer and a lot many others

Sounds a lot? Not for us. Let’s help.

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