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What Did it Take to Get 37 Million Impressions on Social Media in 30 Days

Overview:
B L Agro Industries Ltd came to us for a TVC campaign for their legacy product Bail Kolhu – a product we have closely worked on for social media. And with that we knew what we were headed towards – Pure Perfection!

About the client:
A pre independence establishment, B L AGRO has managed to stand out and stay relevant with their legacy product Bail Kolhu. The recent expansion with Nourish also gave them quite the popularity but the aura of this particular brand has still remained unmatched.

Known as the pioneers of this segment, a TVC when crafted, had to do justice. And so a lot went into making it hit a popular 12 million plus mark.

 Challenges:
As one of the oldest players in the market, B L Agro has been known for the products they deliver – from packaging innovations to in-house testing, they have been known to push beyond set norms and deliver better each time. For such an establishment the final appeal had to be one that imbibed these values and passion in what was being projected on screen.

Solution:
B L AGRO began its journey with Bail Kolhu and tasted success with their commitment and sheer hard-work. This is exactly what made us finalize ‘Naam Hi Pehchaan Hai’.

To know more about how we came to that head here https://leadsbrandconnect.com/portfolio/

The Result:
For Bail Kolhu:

  • OTT platforms like Disney Hotstar, Sony Liv, Voot and Zee5 garnered 94, 83,242 impressions within the first month itself.
  • YouTube Ad views hit 8 million as of May 31st, 2021 and 20 million+ YouTube impressions.
  • In addition, we generated 8 lac+ video views on Facebook, Instagram & Twitter.

At 100% of the projected budget, we achieved 212% of the projected brand video views.

The TVC by Bail Kolhu also got featured by Financial Express as ‘Work That Speaks’.

As for brand awareness, Bail Kolhu hit 37 million impressions on social media within the very first month.

The Verdict:
Leads Brand Connect was carrying on its shoulders a name with the backing of a legacy and popularity achieved over years of hard work. The faith bestowed was big and the results had to be mind-blowing too.

With the efforts of the team combined and the trust of our client we were able to deliver a stupendous result.

You can watch the ‘Naam Hi Pehchaan Hai’ TVC here:

https://www.youtube.com/watch?v=LDwKhfvw1-0

The in-depth of numbers and above made claims are in the video shared.

If you’re planning to amplify your brand just like them, get in touch.

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