Storytelling

We all know since childhood that a good story leaves a lasting impact. Accounts have a peculiar way of staying in the mind for a long time. So, if you approach your audience with a nice story with the right tone, hitting the right emotion and presenting with the best intention, then it will definitely attract your audience to your product or service. A successful story will have the following:

• The customer is a lead
• Brand's personality
• Brand's values
• How the products or services help and empower the customer.

Educate your audience

People always contact the internet for all kinds of problems these days. If you identify different ways your product or service provides solutions to specific problems your potential customers have, you can convert them into customers. The idea is to provide solutions most easily and understandably. You can create 'how to' guide videos, product tutorials, benefits etc. The right kind of educational video content will have the following:

• A tone that reassures nervous customers
• The potential to build trust towards the brand
• Authentic data

Testimonials

The most important aspect of building a business is building trust among potential customers to consider it a reliable brand. Posting video testimonials on your website or social media platforms can do that for you. Testimonials are genuine reviews given by real customers. So, if you regularly post such content, then it will make your potential customers see honest reviews and make them want to buy your products. This type of content is a great marketing tool that serves many purposes like entertainment, engagement and building brand trust. The right kind of testimonials will be:

• Short and direct
• Target the problem maximum customers face
• Highlight the major USPs of the product or service
• Give positive outcomes

Influencer Marketing

Many people have developed a reputation on different social media platforms through their content based on a specific knowledge or skill set. Their followers trust their content and opinions on certain things. These people are called influencers as they influence other people in choosing a certain product or service. Businesses use these influencers' reputations in marketing their products. It enhances the reach and builds trust. For example, if you have a startup of skin care products and want to reach a greater audience, then you can approach an influencer who specialises in reviewing skincare products and ask them to post a video reviewing your products. It will introduce your products among the influencer's followers and develop a positive brand reputation. Influencer Marketing is an essential aspect of video marketing as it promotes your products and services most authentically.

Call to Action

When you are putting out a video promoting your products or services, there must be a call-to-action cue that helps the customers to take the desired action. The call to action can take your customer to visit your website, subscribe to a mailing list, purchase a product, get a service etc. It is essential to give the right call to action at the right time to get an immediate response. Putting the right call to action will allow your customer to view your content and not take any action. Some of the main aspects that make a call to action successful are listed as follows:

• It should be placed at the right time. You must only assume that some viewers will watch the full video you are posting. So, position it somewhere they can see it and place it at the beginning of the video.
• Choose the colour and size thoughtfully, as it should look in the right place and should go well with the whole visual appeal of the video.
• The copy of your CTA should be direct and to the point. It should target the intention of your viewer and should aim to convert them into potential customers. It should have a manageable number of words and phrases as they tend to make the CTA clustered and does not have a substantial impact.

All these five ways can help you market your product or service if only you use them efficiently and effectively. However, if you are still learning how content marketing works and need help using it for your product and services, then you can approach Leads Brand Connect. This video production company is a one-stop solution for all your marketing and advertising needs. Their team of experts will efficiently use all these five ways and much more to reach the maximum number of people and bring substantial and authentic results.