ASO vs SEO : Which is Better for You

ASO vs SEO : Which is Better for Your Online Business

In this blog post, we will compare these two digital marketing tactics and help you decide which one will work best for your business. Take a look!

If you're in an online business, for example, an enterprise that sells products or services using a mobile app, you might be wondering what to do between search engine optimization (SEO) and app store optimization (ASO) to increase the visibility and downloads of your app on Google Play or the App Store. In this blog post, we will compare these two digital marketing tactics and help you decide which one will work best for your business. Take a look!

First, Let’s Understand What ASO and SEO Mean

What is ASO?

ASO stands for "app store optimization," also referred to as "mobile SEO" or "SEO for apps." It's the process of optimizing your app to rank higher in the app store. It helps mobile users find you on the app store by making sure your website links directly to the app store page where they can download your app. This means that ASO products are good at increasing downloads from app stores because they help users find what they want faster. If you have an app that does not optimize for ASO, then it will not show up on search results when people search for queries related to your app name or website.

What is SEO?

SEO stands for "search engine optimization." It helps your website improve its presence on search engines like Google or Bing and makes it easy for people to find your website when people search for something related to what you do or sell. It also helps make sure that when someone does try to find what you do on search engines, they get as many relevant search results as possible instead of just one site with lots of information about itself alone.

Search engines use algorithms and other factors to determine what is relevant to a user's query. These algorithms are based on what is known as PageRank—a ranking system that measures how many sites link back to yours (and how often those sites link back).

What is ASO Vs SEO- What's The Difference?

While ASO is a somewhat short-term marketing strategy, SEO is a long-term marketing strategy. This means that when it comes to increasing your website visibility on search engines, SEO will be more effective than ASO because it focuses on how well the information can rank on Google search results pages (SERPs). However, when it comes to listing your product or service on the app store (like the Google Play store), ASO will be more helpful. The main goal of app store SEO is to increase your app downloads.

SEO vs ASO- The Similarities

The key similarity between SEO and ASO is that they are concerned with improving your app's visibility in search results and getting more users to your app store download page. In fact, these optimization techniques share a common goal to increase your online brand presence and reach. Both SEO and ASO rely on a combination of factors, such as optimal keywords, relevant titles and descriptions, useful images, links, etc. However, the latter relies heavily on user experience (UX) and external factors like paid advertising or reviews from other websites that don't have any effect on search engine rankings but will impact their relevance to people searching for similar products or services on app stores.

Even though there are similarities between the two strategies, each follows a different digital strategy to get you more downloads of your app on the Google Play Store (or Apple App Store).

Which is Better for Your Online Business?

Both ASO and SEO go hand in hand. However, ASO is a better fit for your business if your goal is only to increase your app downloads on app stores. On the other hand, if you want to leverage search engine traffic to rank your website on top of search engine results pages, SEO is best for you. SEO works best when your product or service isn't too competitive; if there's already another company offering similar services, then SEO will take a longer time to deliver the expected results.


App store optimization (ASO) and search engine optimization (SEO) are both important, but they're also different. ASO is about improving the visibility of your mobile app in the app store, while SEO is about increasing traffic to your website. In a nutshell, we would say that "for getting holistic growth for your app or business website, it is a must to take care of both SEO and ASO."

Furthermore, if you are a thriving online business looking to rank your website or mobile apps, you can take the service of any reputable ASO and SEO companies in India. Happy reading!