Video marketing

How to Launch & Optimise a YouTube Video Advertising Campaign?

Unlock the power of YouTube video advertising with our comprehensive guide on how to launch and optimize a successful campaign. Learn the ins and outs of creating compelling video ads, targeting the right audience, and maximizing your ROI on one of the world's largest video platforms.

After putting so much effort into perfecting a video, not getting enough views can be depressing. Running ads can ensure that your video reaches the right target audience. You can post ads on any social media platform, but YouTube is the most preferred platform by most companies. It can be because of its popularity among consumers. According to statistics, there are more than 2 billion users on YouTube, out of which around 30 million are paid subscribers. As people have started spending so much time watching videos on YouTube, video content has become necessary in the marketing world. Businesses have started investing more in producing quality videos. So, if you want to grow your business, you must incorporate video content in your content marketing strategy.

Types of YouTube Ads

Before posting advertisements on YouTube, you must develop an in-depth understanding of their types and differences. YouTube ads are of two types: Video and Static. It depends on your choice and the purpose of posting an ad. Similarly, there are two types of pricing models: cost-per-view and cost-per-engagement. Cost-per-view means that you pay after people watch your unskippable ad. Cost-per-engagement means that you pay when a customer interacts with your ad. Moreover, the placement of your ad also depends on the format you choose; you can place it at the beginning or in between a video, in search results, at the bottom line of a video or as a pop-up. All these specifications can be confusing, but once you work on each type of ad, you will get a hang of it. Here’s a step-by-step guide for launching a YouTube ad:

Choose Your Goal

Creating any kind of social media campaign should have a goal like generating leads, getting traffic, building brand trust and awareness, sales, etc. Your goal perfectly matches your intention behind posting that ad.

Fix a Budget

The budget you select establishes how often your ads appear, and the bidding process determines how your budget is spent. You can choose to set a total budget for your campaign or set a daily budget. If you set a total budget, Google Ads will evenly spend your budget over the duration you have selected for your ad. However, it does take the high and low traffic days into account. If you set a daily budget, you can choose to spend extra money on days of high traffic potential.

Reach a Highly Specific Target Audience

When you are investing money in an ad, you want it to reach people who are interested in your product. YouTube allows you to choose the location you want to target and the speakers of a specific language. You can further filter out your particular audience by adding demographics like gender, age, income, etc. and interests so that only the people who are interested in buying your product will see your ads.

Create Relevant Advertisements

The purpose of an ad is to inspire a viewer to take action. If you create an ad that fails to inspire your audience, then it won’t be a relevant ad. So, you must add relevant headlines and other creative elements, most importantly, your call to action. It will inspire your audience to take the required action on that ad.

Here are some tips to help you better optimise your YouTube video ads:

  • Different users react differently to videos. So, putting up videos in various aspect ratios with different messages and calls to action is essential.
  • You can enhance your ads by adding a text-to-speech voice-over in your ads.
  • You must efficiently track and adjust your CPV to effectively deliver your message.