Overview:

What happens when a client like B L Agro Industries Ltd comes to us for a TVC campaign for their much-loved grocery brand Nourish. Through a familiarity of working in the past for their marketing campaigns, we knew what we had to deliver was beyond Saadharan.

About the client:

B L AGRO has been a pre independence establishment that has carved its way out in the highly competitive and fast moving FMCG space. With a TVC, they were planning to increase their audience through brand engagement and awareness. From campaign concepts to audience segmentation and mass reach and appeal – there was a lot that went into making the TVC’s hit a popular 15 million plus mark.

Challenges:

B L AGRO was no ordinary client. They were backed by legacy and were rooted to tradition.

Their vision throughout their journey was simple – quality food products that benefit the human body and Nourish was only an extension to the same. The concept was to be rounded off keeping in mind exactly this - plain and simple reality put out for consumers to believe and adopt.

Solution:

B L AGRO was headed in full throttle towards brand awareness and engagement and knowing our challenge and understanding their vision we came up with - ‘Saadharan Chhodo, Nutrition Chuno’. To know more about how we came to that head here https://leadsbrandconnect.com/portfolio/.

Once we knew what we had to craft, the next step was to revamp the entire branding and website as per this new campaign. It was important to create synchronism between what was been televised and what was been visualized on physical and digital fronts. Our work ran in parallel, from concept layout to website revamps and targeted marketing via organic search. We also constructed digital media strategies to generate interest and engagement over the digital platforms.

The Results:

Our efforts resulted in significant increase in reach, followers, views, engagements, and likes. However, the most important result has been actionable Leads.

For Nourish

Within the first month itself, the website received 2 lac + traffic 3 lac + page views 14% web search CTR The TVC was amplified across prominent news and entertainment channels.

We also amplified the campaign across OTT platforms like Disney Hotstar, Sony Liv, Voot and Zee5 and garnered 85,85,166 impressions within the first 30 days. YouTube Ad views were 10 million + as of May 31st, 2021.

In addition, we generated 13 lac+ video views on Facebook, Instagram & Twitter. At 98% of the projected budget, we achieved 254% of the projected campaign video views. As for brand awareness, Nourish hit 48 million impressions on social media within the first month.

We even got a hashtag #SaadharanChhodoNutritionChuno and a brand keyword ‘Nourish Chakki Fresh Atta’ to trend at number 1 and 2 spots respectively for 7 hours on twitter – People were talking!

The Verdict:

Leads Brand Connect was carrying on its shoulders the faith bestowed by a name as big as B L AGRO and the results had to be mind-blowing too. Through the right strategy and efforts of the team, we delivered numbers beyond projected and definitely had the client at a win spot.

The TVC is here for you to watch:

https://youtu.be/fYMDO5mTNM0

In case you have a similar growth curve in mind for your brand, get in touch.