Chuno Sahi
To promote mindful voting, Bail Kolhu launched a series of three digital films across all social media platforms, each addressing a specific social issue. The campaign aimed to encourage citizens to make informed decisions about their political choices while fostering a broader dialogue on the importance of mindfulness—not just in the kitchen, but across society. With a special focus on the youth, the initiative encouraged them to participate in voting actively, rather than treating Election Day as a day for movies and trips.
Viral Impact
The #ChunoSahi campaign, sparked discussions across social media platforms. It went beyond just a campaign; it became a movement that sparked dialogue and reflection about the future of democracy.
➮ 50 Million+ Views – The #ChunoSahi campaign achieved massive digital reach, making a significant impact on social media platforms. ➮ 558,038+ Likes & 28,909+ Shares – These numbers reflect the widespread appeal of the campaign, indicating high user approval and viral spread across communities. ➮ 10,651+ Comments – The campaign sparked a large volume of conversations, showcasing engagement and interest in the topic of informed voting.
Business Impact
➮ Increased Brand Awareness – Bail Kolhu stood out as the only FMCG brand promoting informed voting, creating substantial visibility in a crowded election landscape. ➮ Enhanced Brand Credibility – By aligning with a socially responsible message, Bail Kolhu strengthened its brand trust and loyalty among consumers. ➮ Consumer Engagement – With significant interaction metrics (likes, shares, and comments), the campaign built a strong emotional connection, enhancing brand recall.
ROI & Long-Term Impact
➮ Brand Differentiation – The campaign positioned Bail Kolhu as a forward-thinking, socially responsible brand, differentiating it from competitors. ➮ Potential Sales Growth – High engagement and positive sentiment are expected to drive future purchases, translating the campaign’s success into business growth. ➮ Sustained Brand Reach – With over 48 million views, the campaign not only increased awareness but also cemented Bail Kolhu as a brand with a strong social impact.
