Umar Bhar Ka Vaada
Honoring the eternal bond between siblings, Nourish launched a DVC across media to showcase the love through food in its campaign #UmarBharKaVaada. A much loved and appreciated thought, the campaign showcased older siblings rather than younger ones usually seen during Raksha Bandhan to emphasis the timeless promise.
Digital
Honoring a lifetime of love and understanding between a pair of sibling, Nourish launched its DVC #UmarBharKaVaada that unlike most Raskha Bandhan campaigns showed a senior citizen couple. Here too the brand leveraged a similar ideology of its counterpart Bail Kolhu - the mustard oil brand from the house of BL Agro - men cooking.
Advertising
Shorter clips of the 3 minute long DVC were then run on YouTube and other DTH platforms.
Press Release
Media was leveraged to promote this campaign and the bond and concept was well received by audiences - who had on a monotonous scale seen only younger siblings showcasing this same love through multiple campaigns around Raksha Bandhan.
