Conceptualisation and design for the packaging design for ‘Kaju Bites’ by Ras Vilaas.
Challenge:
Ras Vilaas wanted a packaging design for their premium Kaju (Cashew) product range. The need was to demonstrate the authenticity and cultural values of India along with the elegance of the premium product segment.
Task
A sweet that is part of Indian festivities and synonym to celebrations, we conceptualized a design that reflected luxury, quality and an ideal pick for premium gifting.