Brand Strategy

Revolving around three friends who recollect their childhood and how certain food aroma has stayed with them for years- the aim was to take the audience back to their much-cherished memories of having food with a tantalizing aroma.

Digital

Bail Kolhu's film celebrated the relation of memories with aromatic food. Featuring the 'Gangs of Wasseypur' fame trio - Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi, the film was an amalgamation of emotions and nostalgia triggered by food. And the same translated into the brand's social media communication.

Advertising

In this advertisement, we tried to keep the essence of creating fond memories over good food. 'Khushbu Ka Yaadon Se Rishta' - the tagline being emphasized throughout the ad. The friendship and chemistry shared by the brand ambassadors Mr. Pankaj Tripathi, Mr. Nawazuddin Siddiqui and Mr. Manoj Bajpayee on screen was not mere enacting of the script, but rather how close these friends are and how they connect each other over good food

The TVC was launched across prominent TV channels and shared on social media platforms Facebook, Twitter, YouTube and Instagram of the brand. The campaign made a substantial impact on the brand’s sales figures.

Public Relations

With considerable brand awareness already established, this brand film did not require much of a push and was picked up organically by major media platforms. While we did create our own PR push to propel communication from the brand, the media welcomed the much-awaited thought with love and support.