Saadharan Chhodo Nutrition Chuno
With the responsibility of launching Nourish's very first campaign, we, as their dedicated advertising agency, embraced the challenge with enthusiasm and determination.
Our mission was clear: to create a compelling TVC campaign that would not only engage audiences but also raise awareness about Nourish. With this goal in mind, we collaborated with the renowned Bollywood celeb and fitness icon Shilpa Shetty Kundra to bring the brand's message to life.
The campaign revolved around the idea that a nation should thrive in health, and while many consumers today are aware of good eating habits and the need to choose products wisely, it often becomes a struggle to find the right ones. Nourish aimed to address this struggle by offering nutritious food options and empowering individuals to make better dietary decisions.
The TVC was launched across prominent TV channels and also shared on social media platforms Facebook, Twitter, YouTube and Instagram of the client. As soon as the TVC was aired, The e-commerce website traffic boomed and order and enquiries were on the rise. During the first month itself we received a monthly traffic of more than 2 lac unique users.
Awareness campaigns were run across social media and within the first month itself we earned an engagement of 175.11% across social media platforms
Our client Nourish has always advocated that a nation should grow in health, and while most consumers today are much aware about good eating habits, and choosing products wisely, it does more often than not become a struggle to find the right ones. Which is why regular LIVE sessions with nutrition experts were held on Facebook for users to understand the idea of eating good nutritious food better.
Since this was the launch of the first ever TVC of the brand, media was used extensively to promote the new brand ambassador and the brand's ideology. Through Shilpa Shetty, the aim was to increase brand awareness and reach. For a brand that comes with the promise of nutrition, the ambassador was of similar stature and this was exactly what the media coverage communicated.