Khushbu Aur Yaadein
The second in the TVC series, the campaign was an amalgamation of emotions and nostalgia triggered by food and how a certain food aroma has stayed with the brand ambassadors Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi for years. The advertisement intends to take the audience back to their much-cherished memories of having food with a tantalizing aroma.
Brand Strategy
Revolving around three friends who recollect their childhood and how certain food aroma has stayed with them for years- the aim was to take the audience back to their much-cherished memories of having food with a tantalizing aroma.
Digital
Bail Kolhu's new TVC celebrates the relation of memories with aromatic food.Featuring the 'Gangs of Wasseypur' fame trio - Manoj Bajpayee, Nawazuddin Siddiqui and Pankaj Tripathi, the TVC was an amalgamation of emotions and nostalgia triggered by food. And the same translated into the brand's social media posts.
Advertising
In this advertisement, we tried to keep the essence of creating fond memories over good food. 'Khushbu Ka Yaadon Se Rishta' - the tagline being emphasized throughout the ad. The friendship and chemistry shared by the brand ambassadors Mr. Pankaj Tripathi, Mr. Nawazuddin Siddiqui and Mr. Manoj Bajpayee on screen was not mere enacting of the script, but rather how close these friends are and how they connect each other over good food
PR
With a welcomed first TVC , the second brand film did not need the push as required for the first and was picked up organically by major media platforms. While we did create our own PR push to propel the second from the brand, while the media welcomed the much awaited thought with as much love as the first.
