We love challenges! But to work with a client as big as BL Agro Industries Ltd, it was more than a challenge. It was about getting inspired. The objective of the campaign was to enter the eastern belt with a bang and honesty, reliability, leadership qualities, and humbleness the brand values were highlighted through the script.
B L AGRO began its journey with Bail Kolhu and tasted success with their commitment and sheer hard-work. This is exactly what made us finalize ‘Naam Hi Pehchaan Hai’.
Back a social campaign for a legacy such as Bail Kolhu, we had to make sure the cause was not just a digital showcase but a true replication of the values the brand holds. We launched the brand’s first TVC that introduced the 3 brand ambassadors who were the perfect synonym to the struggle, hard work and status the brand holds.
The communication across social media handles were updated with the 3 brand ambassadors as the face of the brand. And the TVC shared on social platforms as well. OTT platforms like Disney Hotstar, Sony Liv, Voot
Leads Brand Connect was carrying on its shoulders a name with the backing of a legacy and popularity achieved over years of hard work. The same when translated through the brands TVC was also promoted through extensive PR strategy. The nation was loving it and so was the media – so much so that the TVC by Bail Kolhu also got featured by Financial Express as ‘Work That Speaks’.