Brand Strategy

We love challenges! But to work with an established brand like Bail Kolhu, it was more than a challenge. It was about getting inspired. The objective of the campaign was to reinforce Bail Kolhu’s leadership position in existing markets and to create brand awareness in new ones. ‘NaamHiPehchaanHai’ worked wonders.

Advertising

The three protagonists and their stories – or journeys – certainly aligned with what the brand was trying to convey. Its own illustrious rise was reason enough for people to trust it and buy it. The legacy approach was expected to work well in this category. And each of the stars certainly made for a great story.

So the TVC was scripted around the 3 brand ambassadors who were the perfect synonym to the struggle, hard work and status the brand holds. The ad was released on all prime national and regional TV channels including GEC, News, Cinema, and other genres along with a recall campaign on Radio, print and outdoor media.

Digital

The communication across social media handles were updated with the 3 brand ambassadors as the face of the brand. And the TVC shared on social platforms as well. OTT platforms like Disney Hotstar, Sony Liv, Voot were also utilised.

Press Release

The release of Bail Kolhu’s TVC was also amplified through extensive PR coverage. The nation was loving it and so was the media – so much so that the ad also got featured by Financial Express as ‘Work That Speaks’.