Bail Kolhu, the flagship brand of BL Agro, has launched a digital campaign titled Pyar Ki Barni.
The digital film #PyaarKiBarni was made LIVE on August 9 on all social media platforms such as YouTube, Facebook, Twitter, Linkedin, Instagram, Sharechat and DTH for client Bail Kolhu. The social media communication for Bail Kolhu was visionary- as the concept of a man cooking for someone was very seamlessly continued in the campaign. This being a continuation of the Rasode Mein Mard Hai vision. To keep the engagement going a contest was also created around the campaign which asked users some interesting incidents that were part of the story.
We promoted the campaign on Facebook, Twitter, Instagram and even leveraged on the influencer community to keep the buzz going. We even did a LIVE event on Facebook. Digital engagement being monitored in real time. We got the winners to go on a date as part of the contest where they experienced the emotions and love for food in a more personal way.
The campaign was promoted extensively using print media, and was covered by major newspapers across. The campaign was well received by the audience and created a buzz as it was rightly aired around Raksha Bandhan. Throughout the campaign the typical notion of a brother tying a rakhi was not shown yet conveyed the bond between siblings.