What’s Under My Skin – An Introspective Series by Khushi Khandelwal
A thought-provoking solo exhibition that asked audiences to look beyond the outer appearance and delve into the deeper layers of self, identity, and emotion. What’s Under My Skin was not just an art showcase but a journey into human vulnerability and truth. Conceptualized and executed with a holistic approach, the exhibition combined art, storytelling, and digital conversations.
Brand Strategy
Being Khushi Khandelwal’s first solo exhibition, the execution strategy was built around positioning her work as the first of its kind, relatable, and compelling in the contemporary art space.
Experiential
The exhibition was held in the heart of Delhi, where art enthusiasts, media persons, and influencers united to engage with the thought-provoking pieces. To amplify reach, strategic PR promotions were pushed along with collaborations with popular city-based Instagram pages like DforDelhi, What’s Up Delhi, and more. Influencers shared their interpretations of What’s Under My Skin, translating into conversations across social platforms.
Additionally, a dedicated website was developed as a ready space for upcoming exhibitions and projects. With social media promotions and audience interactions, the campaign successfully established Khushi Khandelwal as a promising persona in the art world and gave her the visibility it deserved.
